전통 (jeon-tohng) = traditional
식품 (shik-poom) = food products
명인 (myung-in) = master (person with excellent skills)
서양원 = Seo, Yang Won ((Founder & CEO of Hankook Tea)
인 (een) = mark/seal
Grand Master of Traditional Korean Foods
(명인 myung-in) is a distinguished title given to individuals in recognition of their extraordinary contributions in protecting and preserving the nation’s traditional agricultural methods, manufacturing processes and unique tastes of Korean culture. Since 1994, in effort to protect and preserve Korean food traditions, the South Korea Ministry of Agriculture has recognized individuals.
In 2008, Yang Won Seo (picture above and below), Founder and CEO of Hankook Tea Company, has been recognized as the 34th Grand Master of Traditional Korean Foods by the government for being a “master” at his craft, for his skillful technique in developing and crafting the artisan Hwang Cha (partially oxidized tea) and superior production of Matcha (powdered green tea).